CHINA RANKS SECOND TO U.S. IN IOS REVENUE

CHINA RANKS SECOND TO U.S. IN IOS REVENUE

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CHINA RANKS SECOND TO U.S. IN IOS REVENUE

– China has just moved past Japan from third position as at January in IOS revenue.

– The revenue growth is being contributed to in-app purchases, however, not paid app downloads.

– If China’s App Store revenue continues to grow at the same pace, it is on track to overtake the U.S. in the “coming quarters.” Probably, this year.

CHINA RANKS SECOND TO U.S. IN IOS REVENUE
Apple China

CHINA RANKS SECOND TO U.S. IN IOS REVENUE

App store analytic firm App Annie said earlier this year, predicted that China could overtake both the United States and Japan in terms of revenue generated from IOS application downloads.

But that prediction seems to be on its way to becoming true as China has just moved past Japan from third position as at January in IOS revenue.

In 2014, China was the second largest country for IOS application download.

China became the leading country in terms of IOS application downloads, a position it acquired in Q1 2015 following growth in the market influenced by adoption of Apple’s larger screened devices, the iPhone 6 and 6 plus.

Although China is the leading country in terms of IOS application download but there is a clear-cut difference between getting users to download applications unto their devices and generating revenue from those applications.

According to App Annie, China’s IOS revenue growth grew nearly 2.2 times from Q1 2015 and Q2 2015. This growth is being contributed to in-purchases, however, not paid application downloads.

According to App Annie, China’s IOS revenue growth grew nearly 2.2 times from Q1 2015 to Q2 2015. This growth is being contributed to in-app purchases, however, not paid app downloads.

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App Annie further stressed that it is also almost entirely driven by games – and not just games in general, but several very specific titles.

A handful of core games are helping to contribute to the revenue growth, including Fantasy Westward Journey, Westward Journey Online, Hero Moba, and The Legend of Mir 2.

However, while games are driving the growth in the meantime, App Annie notes that games are often a signal of larger trends to come.

That said, because of the revenue these and other titles are generating, China has also overtaken Japan in IOS Games revenue in addition to Overall IOS revenue. CHINA RANKS SECOND TO U.S. IN IOS REVENUE

So how close is China to grabbing the number one spot for IOS revenue? App Annie says the U.S.’s lead is still wide. In fact, it is a sizable 30 percent. But if China’s App Store revenue continues to grow at the same pace, it is on track to overtake the U.S. in the “coming quarters.” Probably, this year.