Facebook Introduces Augmented Reality to Messenger

Facebook Introduces Augmented Reality to Messenger


– Facebooks AR gives the ability to add filters and masks to your face in a selfie and more.

– The Facebook’s camera will be able to recognize specific objects.

Facebook has brought new feature to the platform of late, and has brought a some-worth Snapchat feature to messenger now. The new feature is a new suite of augmented reality tools for Messenger the company is calling “world effects,”. This new tool basically let users drop real-time 3D objects into photos or videos within the camera frame.

The new technology builds on Facebook’s existing AR features, this gives the ability to add filters and masks to your face in a selfie, and it’s designed to make Messenger more interactive by leveraging the increasingly sophisticated computer vision capabilities of smartphones. The first set of world effects include a floating heart, an arrow, and a 3D robot and unicorn, as well as word bubbles with predetermined messages like “love,” “heart,” and “miss you.”

Facebook now allows developers to apply for access to the closed beta of the platform’s AR Studio tool. It will allow developers to use precise location, object recognition and depth detection to create their effects. The Facebook’s camera will be able to recognize specific objects for example coffee cup, and bubble up related effects to users like steam coming off the cup or sharks swimming inside the coffee.

The first effects will become available inside Facebook’s Camera feature on smartphones, but the Camera Effects platform is designed to eventually be compatible with future augmented reality hardware, such as eyeglasses.


Facebook says it’s opening its AR platform, called AR Studio, to third-party developers in open beta, so they can start building out a competitive app store of sorts to compete with Apple and Google. The goal now is to create the most compelling use case for AR — which right now looks like messaging — and use that to draw in and retain users over time.

Also developers can use three inputs to trigger their augmented reality effects: one is the Face Tracker with does not have anything to do with identity or facial recognition, next is the Sensor data – such as the gyroscope and location, and finally Scripting APIs to pull in data from other apps and respond to user inputs in real time.

AR Studio developers can also make effects for Facebook Live, with effects launching today including an overlaid viewer polling This or That feature and comment hashtags that surface a Giphy Live animated GIF the broadcaster can show on-screen. It seems very obvious that Facebook is copying snapchat and trying so had to put Sanpchat out of business.