FACEBOOK SET TO INTRODUCE STANDALONE CAMERA TO KEEP USERS ONLINE

FACEBOOK SET TO INTRODUCE STANDALONE CAMERA TO KEEP USERS ONLINE

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-FACEBOOK SET TO INTRODUCE STANDALONE CAMERA TO KEEP USERS ONLINE

– Facebook does not like the idea that users do not spend enough time on the social media network.

– The company may be considering to change this attitude by developing a standalone camera application to keep users online.

FACEBOOK SET TO INTRODUCE STANDALONE CAMERA TO KEEP USERS ONLINE

Facebook does not like the idea that users do not spend enough time on the social media network but only visit there inactively.  According to The Wall Street Journal, the company may be considering to change this attitude by developing a standalone camera application that would facilitate making and sharing photos and videos all within Facebook.

Facebook’s “friend-sharing” team has developed a prototype for an app that would be opened to a camera and allows users not only to take and share photos but also to record video and start live streams as well. If the application is opened to a camera, it would make it much like Snapchat.

FACEBOOK SET TO INTRODUCE STANDALONE CAMERA TO KEEP USERS ONLINE

In the past, Facebook decided to make a Slingshot application which is targeted as a competitor to Snapchat. This application allows users to share photos and videos that disappeared after 24 hours.

Facebook also experimented with photo editing and sharing apps and the also developed the aptly named Camera app only to forsake it and Slingshot when neither caught on with users.

FACEBOOK SET TO INTRODUCE STANDALONE CAMERA TO KEEP USERS ONLINE
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Instagram which also belongs Facebook is definitely not experiencing the problem of inactive visitation of users. That social network has become a place for the most manicured photos, but Facebook is focusing on spontaneous image and video capturing with this latest effort.

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While Instagram makes users go through multiple steps before posting an image (upload, crop, add filter, edit, write caption, etc), it is likely that Facebook’s Standalone camera application would not permit this but could incite users to post pictures at first thought.

Recently, Facebook has been doing all it could to get people to use the site more than ever. Live streaming videos have been a matter of importance to the company as announced at the F8 conference and hence the backings it attracts from the company in recent weeks and the “On This Day” feature lets users relive posts from the past and re-share them instantly.

Facebook has also been examining Snapchat trends closely, and it obtained the face-swapping app Masquerade, or MSQRD, last month. Even if Facebook follows the trends and incorporates all of the necessary features into a new camera app, it would still have to be compelling enough to get users to download yet another Facebook-related app to their phones.

The Wall Street Journal report claims that while the project is in its early stages, there is a chance it will never be released at all. This is in due in part to users posting without second thought which may prompt them to make errors they would not plan for.

FACEBOOK SET TO INTRODUCE STANDALONE CAMERA TO KEEP USERS ONLINE