– The Donate button created by Google allows you to directly contribute money.
– Google says about 30 percent of charitable donations occur during the holiday season.
Google in an aid to help fast and more effective way to give to the less privileged, they added a new Donate button to its knowledge graph when you search for recognized nonprofit organizations. The Donate button created by Google allows you to directly contribute money to nonprofits when searching for them on the web, though the organization also has to enroll with Google for the button to appear.
Comparing that of Facebook’s Charitable Givings feature that has gotten popular with users who “donate” their birthdays to fundraising and also charges 5 percent for donations made within the US, that of Google does not charge a fee when donations are made through its button.
Facebook also recently stated that they are working with the Bill & Melinda Gates Foundation to match up to $2 million in donations, and it will waive the usual 5 percent fee for contributions made this on its platform today. Facebook is also expected to hold a Social Good Forum in New York City on Wednesday, where CEO Mark Zuckerberg will be in attendance.
According to Google, about 30 percent of charitable donations occur during the holiday season. Its hopes are that the new donate button makes it easier for online shoppers to consider giving, though it is currently live for US-based charities at this time.
This initiative by this social media giant is commendable, we hope that other social media platforms will take note and find a way to help the public raise funds better and faster.