– Joins other fashion houses like Ralph Lauren and Calvin Klein with this move
Gucci Will No Longer Use Fur
Mega fashion brand, Gucci, has banned the use of fur. The fashion house has announced that this will take effect starting with its Spring/Summer 2018 collections. This means that Gucci is joining the ranks of other fashion brands including Armani, Ralph Lauren and Calvin Klein which have all gone fur-free.
Gucci has signed to the Fur Free Alliance, an organisation that is committed to ending exploiting or killing animals for fur as an integral part of its vision for sustainability. In addition to this however, the Kering-owned company is going off fur because it’s not a modern thing.
Gucci chief executive and president, Marco Bizzarri said “Fashion has always been about trends and emotions and anticipating the wishes and desires of consumers,” He also stated the decision to ban fur was made with Gucci creative director, Alessandro Michele. Speaking on the decision, Bizzarri expressed the thought that the best creative directors can always anticipate what coming; saying “…Fashion and modernity go together.”
As for how the future will look without fur, Bizzarri made it known that the animal product will be replaced with products made from wool, new fabric innovations as well as faux fur. Many of Gucci’s young customers (which make up about 40%) will certainly appreciate this. This is because many Millenials take a more ethically-minded view to issues such as wild-life preservation and environmental sustainability.
With this new move, Gucci has rid itself of worries about activist groups like PETA (the People for the Ethical Treatment for Animals) and fur protesters who struck as recently as September when they disrupted the London Fashion Week.
In addition to the fur ban, Bizzarri also announced that Gucci will donate €1 million to Unicef’s Girls Empowerment Initiative to fund teenage education and health drives.