– Fans will be able to interact with one another and Swift herself
Taylor Swift Announces Entertainment and Social App for Fans
Taylor Swift is set to release her own app, further elevating her status as a pop star and cultural icon. The app, which is named The Swift Life, will offer exclusive content to her many fans and followers. In addition to this, it will have social media features that will allow them interact with one another and also interact with the singer.
To get a better understanding of this new Swift app, one could describe as a version of apps like Instagram or Snapchat. The only difference is that it is exclusively set apart for Taylor Swift related stuff. The implication is that both Swift and her fans will get a chance to have a community-based experience that is made possible by their interest in all things Swift. Features to be made available on the app will include shared music streaming, pictures, chat messaging that come with “Taymoji” stickers among others.
The Swift Life app had been in the works for a while. Initially, it started out as a game- the Glu Mobile collaboration with Swift which was first announced in 2016, eventually veered into what it is now. At the time when Swift signed a deal with the company, the forecast for the game’s release was at the end of 2016. However, it is understandably behind schedule considering that The Swift Life is no longer a game. It will now be released as a beta “in limited territories” for a while before it is launched globally for iOS and Android devices before this year’s end.
In a video announcing the app, Swift said, “I think you guys are really going to like this….”
Watch the “The Swift Life” video teaser below: