– Twitter silently removes Magic Recs, an effective bot account.
– Perhaps Twitter wants to stop users from using Magic Recs due to the that fact it has lesser followers than Push notifications.
Twitter silently removes Magic Recs, an effective bot account.
In recent development, several social media companies are trying to boost the growth of their companies and to make users comfortable on their sites. With the tech world tending towards visual reality, we have seen many changes in sites like Facebook, Instagram, YouTube, Twitter and so on.
This time around, Techcrunch reports that Twitter has quietly retired Magic Recs, a strikingly effective bot account that used to send you DMs recommending viral accounts or Tweets to follow, run by an algorithm that measured how many others you knew were following an account or Tweet in quick succession.
Twitter confirmed to TechCrunch it had stopped sending Magic Recs. It is now channeling recommendations through only one channel — native push notifications on your phone.
In a written statement, a spokesperson from Twitter declared, “@MagicRecs is no longer regularly sending recommendations through Direct Message. Recommendations that were previously shared via Direct Message are now delivered via push notification.”
Magic Recs first started to appear around June of 2013, and the push notifications. These were first activated some months later, in September. They are essential alerts that are not tweets but appear in the notifications tab on your mobile, activated through your notifications settings.
Push notifications and Magic Recs coexisted side-by-side for over 2 years until very recently. Magic Rec’s Twitter public account was never very active. Another Twitter experiment built on the same premise Event Parrot, for news alerts is no longer sending DMs too.
The news comes at a key time for Twitter. This week the company reported Q1 earnings that highlighted how the social media platform continues to face challenges when it comes to attracting users, with user growth virtually flat.
It ironic that when different social media sites are looking for new things to draw users or to make them spend more time on their sites, Twitter now stops Magic Recs bot as bots were starting to become a thing.More ironic is the fact that several things that followed it flopped.
Magic Recs suggests interesting accounts to follow and tweets to watch. Twitter could have turned it into something that people could even pull for more Recs.
Perhaps Twitter wants to stop users from using Magic Recs due to the that fact it has lesser followers than Push notifications. Magic Recs had just under 112,000 followers while Push notifications are open to all mobile users, of which there are now 257.3 million (83% of Twitter’s 310 million monthly active users).