– Reebok x Victoria Beckham collection to debut in late 2018
Victoria Beckham and Reebok are working on a New Collection
Victoria Beckham is working out a partnership with athletic footwear and apparel giant, Reebok to produce a Reebok x Victoria Beckham collection which is to materialize in late 2018. The Posh Spice of Spice Girls took to Instagram on Wednesday to announce the collaboration.
This collaboration is the latest of major partnerships that the singer turned celebrity designer has pulled off recently. This year, she partnered with retailer, Target, to produce a capsule collection and also with Estée Lauder for her own make-up collection.
Although a sporty look might seem more like exception than norm with the posh designer, she has fused it into her fashion and certainly has the fashion genius to be able to break into creating athleisure fashion. Speaking on this new adventure, Beckham said in an official statement “To challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do,”
Details of the Reebok and Victoria Beckham collaboration are not known but it is expected that she would function in a capacity where she can give direction on leading pieces. Reebok’s Corinna Werkle said in a press statement:
“As a brand, we look to partner with not just influential women, but women who want to truly change the world. There’s no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves.”
The Reebok x Victoria Beckham collection will form part of the Reebok Innovation Collective which is a venture of the brand to create footwear and clothing that combine top fashion with cutting-edge technology.