Launched on 8 November, 2017 at Yale University in partnership with the Yale Council on African Studies, ‘How to Win Elections in Africa: Parallels with Donald Trump’ has quickly become a rallying point for young Africans, especially Nigerians interested in entering the political arena. The book, having toured seven American cities since its launch one month ago, is helping to spur young Africans abroad interests in politics in their home countries.
While the critical acclaim in the United States continues, co-author, Chude Jideonwo has gone on to also introduce the book in media circles across three countries: the United Kingdom, America and Canada, where he presented a paper on how the media has remade the political landscape at the Second International Conference on Communication and Media Studies in Vancouver on 17 November, 2017. In London, he was a commentator on BBC’s Newsday and Aljazeera’s Inside Story where he spoke about the parallels between the lessons from the book and Robert Mugabe’s resignation as the Zimbabwean President.
“The battle to change Africa does not only exist in Africa,” Jideonwo said in Atlanta before a book signing event when he joined the hosts of the Afrobuzz podcast for a chat about the lessons from the book—the essential take-away that has been prevalent since the American tour began. Young leaders at the Yale University; Harvard University; Ohio University; John Hopkins University; Lafayette College; University of Massachusetts; Atlanta, Georgia; and Kansas City, Kansas to name a few places where events around the book have been held, have all been moved by the lessons from ‘How to Win Elections’ to become more actively involved in bringing the required changes to politics and democracies across board.
In Nigeria, the book has been launched at the two high-profile book festivals in Nigeria—the Lagos Book and Arts Festival in Lagos and the Ake Arts and Book Festival, and the November Ake Festival launch paved the way for vital conversations, including an in-depth discussion on the importance of having more women participating in politics to shape our nation’s future. Yemi Adamolekun, Executive Director of Enough Is Enough, Mrs Omolewa Ahmed, founder of LEAH Foundation and wife of the Kwara State Governor and Mrs Bisi Adeleye Fayemi, founder of the African Women’s Development Fund and wife of the former governor of Ekiti lent their voices to the conversation using examples from their various experiences as women in Nigerian politics, spoke alongside Adebola Williams who drew parallels with the lessons from the book on the new political marketplace and its reshaping of the global and local conversations.
“There’s no time better than now, when Africa is at the cusp of remarkable political changes, led by youth movements in various countries on the continent, to bring this message home,” said Williams about the next phase of the book tour which will see the book going round Africa and Europe and begins in the coming weeks.
How to Win Elections in Africa: Parallels with Donald Trump
‘How to Win Elections in Africa: Parallels with Donald Trump’ explores how citizens, through elections, can uproot the power structures governing them. Using examples from within and outside Africa, this book examines the past and present to map a future where the political playing field is level and citizens can rewrite existing narratives.
About StateCraft Inc.
StateCraft Inc. (www.StateCraftinc.com) is a nation building company with deep expertise in elections, policy, governance, citizen engagement, and citizen action – with work spanning West, East and Southern Africa.
In 2017, it was awarded a Certificate of Excellence by the SABRE Awards for PR Campaigns for its work in designing and executing best-in-class PR and communication strategy in presidential elections.
About Chude Jideonwo
Jideonwo is the Editor-in-Chief of Y!/YNaija.com. He is also co-founder and managing partner of parent group RED, which governance communication firm StateCraft Inc, ran the successful anti-establishment campaigns for the current Presidents of Nigeria and Ghana. His work focuses on social movements shaking up and transforming nations through governance and faith, with the media as a tool. He teaches media and communication at the Pan-Atlantic University. In 2017, he was selected as a World Fellow at Yale University. This is his second book. His first, “Are we the Turning Point Generation” remains a national bestseller.
About Adebola Williams
Adebola Williams is Founding Partner of RED, a media and communications juggernaut based in Lagos, Nigeria. He has over the past decade, committed his life to championing media solutions with the aim of inspiring Nigeria’s and Africa’s youths. Adebola Williams was also the main strategist behind the communication of President Muhammadu Buhari during his presidential campaign in 2015. He deployed digital and traditional strategies that were used in galvanising a nation to achieve a previously thought impossible feat in Nigeria: voting out an incumbent government.
Farafina is an imprint of Kachifo Limited, an independent publishing house founded in 2004 and based in Lagos, Nigeria. Kachifo Limited is a child of optimism, born at a time when globalisation was beginning to take root in the world. There was a need for a platform from which African stories could be told without any self-consciousness or external guidance. With over 120 titles published from authors like Tendai Huchu, Yejide Kilanko, Ben Okri, Nnedi Okorafor, Olusegun Obasanjo, Yewande Omotoso, Chude Jideonwo and Ngugi wa Thiong’O; Kachifo is on to something and it looks forward to publishing even more.
Chaste Inegbedion is Chief Media Officer and NGO Relations at Naijapr.com, popularly known as the PADMAN, Loves Responsible Tourism and Contributes at BUDGIT.
Follow him on Instagram @CharityChaste and Twitter @ChasteCharity.